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Tips, guides & insights

Practical ideas on web design, eCommerce and digital marketing to help your business grow online.

Shopper holding a credit card while paying for an online order on a laptop at home

eCommerce

How Do You Reduce Cart Abandonment on an Online Store?

Seven in ten online carts never become orders. Here are the reasons shoppers give at checkout, with Baymard figures, and the fixes for pricing, forms, payments, trust, page speed and recovery emails.

Marketer at a desk checking an email campaign on a laptop

Digital Marketing

How Do You Improve Email Deliverability and Stay Out of the Spam Folder?

How to improve email deliverability: SPF, DKIM and DMARC in plain language, the Gmail, Yahoo and Outlook sender rules, list hygiene, sending volume and sender reputation checks.

Shop owner standing at the entrance of a small storefront, checking a map listing on a smartphone

Digital Marketing

What Is Local SEO and How Does It Help a Small Business Get Found?

Local SEO gets a nearby business onto Google's map when people search for what it sells. How the map pack ranks businesses, and how profiles, reviews, citations and location pages turn searches into calls.

Small business owner reviewing a website budget on a laptop at a shop counter

Web Design

How Much Does a Small Business Website Cost?

Most small business websites built by an agency cost $2,000 to $10,000 to launch. Here is what sits inside that price, the renewals that arrive later, and what to ask before you sign.

Small business owner reading search results on a laptop at an office desk

Digital Marketing

What Is Answer Engine Optimization (AEO) and How Is It Different From SEO?

AEO decides whether AI answers from Google, ChatGPT and Copilot quote your business or a competitor. How it works, how it differs from SEO, and the first checks to run.