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Guides for US businesses

Answers on AI, web development, SEO and ecommerce for owners deciding what to build next.

Business owner reviewing a website article draft on a laptop, with handwritten notes on the desk

Does Google penalize AI content on your website?

Google doesn't penalize a page because AI helped write it. It acts on pages with no value, and since October 2026 it asks for every AI-generated page to be fact-checked by a person.

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Website owner at a desk reviewing site settings on a laptop

How do you block AI crawlers from training on your website content?

Robots.txt rules for GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot keep your content out of AI training today. A shared opt-out token from the IETF follows in 2027.

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Online store owner reviewing sales charts on a laptop at a desk with packed orders nearby

What is Shopify Rollouts and how do you A/B test your store with it?

Shopify Rollouts lets you schedule theme changes, run timed sales that roll back by themselves and A/B test your store. Here is how each rollout type works and which plan unlocks it.

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Marketing team reviewing an interactive chart on a laptop during a planning meeting

What is GPT-6 and what does it change for businesses using ChatGPT?

GPT-6 now runs ChatGPT's Chat tab: Sol on paid plans, Luna on Free and Go. What Intelligent UI does, what the models cost, and where they help marketing and sales teams.

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Small business owner checking their company website on a laptop at a cafe table

What does HTTPS by default in Chrome mean for your website?

Chrome 154 now asks visitors' permission before opening any public site without HTTPS. Here is what that warning looks like, and five quick checks that keep it off your website.

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What is Google Universal Cart and how can your products appear in it?

Google Universal Cart holds products from many stores in one cart on Search and Gemini. Here is what US shoppers see and what your store needs in Merchant Center to appear in it.

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Does your website need to comply with the European Accessibility Act?

Since 28 June 2025 the European Accessibility Act has covered websites and apps that sell to EU consumers, wherever the seller is based. Here is who is in scope, who is exempt and what to fix first.

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Developer at a desk reviewing code changes in a terminal window on a laptop

What is Claude Code and how is it different from ChatGPT?

Claude Code is Anthropic's coding agent: it edits files, runs tests and opens pull requests inside your project. Here is how that differs from ChatGPT, what it costs and who should use it.

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Small sales and marketing team reviewing customer data on a laptop in an office

What is HubSpot Breeze Assistant and what can it do for your sales and marketing?

HubSpot Breeze Assistant now hands sales and marketing work to AI agents. What it does after the September 2026 redesign, what the agents cost in credits and what to check first.

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