On Tuesday, Oura announced a $625 million cash deal for Counsel Health, an AI-native primary care company. According to The Next Web, this Oura health acquisition will integrate medical artificial intelligence and physicians directly into the Oura app, letting ring wearers move from health insights to AI chats and doctor consultations.
Key takeaways
- Oura is purchasing Counsel Health for $625 million in cash.
- The deal integrates medical AI and human physicians into the Oura app.
- Oura reported preliminary full-year revenue of about $1.75 billion, up 92%.
- The Oura Ring 5 launches in 1,000 Ulta Beauty stores starting on 22 November.
How does the Counsel health integration work?
Counsel was established by doctors and AI researchers to run specialized medical agents that handle tasks like medical history reviews and emergency detection. According to The Next Web, users begin by chatting with the system's AI, which incorporates medical records, past discussions, clinical guidelines, and ring data. Members can then connect with a board-certified physician who is able to diagnose, prescribe, and refer.
The companies intend to address preventive, acute, and chronic care needs. Chronic care coverage includes reproductive health, ageing, and cardiometabolic health. Counsel will continue selling its services to health plans, health systems, and employers following the purchase.
What are the latest business numbers for the company?
The Finnish-founded firm shared its first financial results since delaying its initial public offering in September. The Next Web reports that revenue grew by 153% to reach $533 million in the quarter ending on 30 September, alongside $87 million of adjusted EBITDA. Total full-year revenue hit approximately $1.75 billion, representing a 92% increase. These preliminary and unaudited figures support a membership base of more than six million users.
What happens next?
Oura plans to close the purchase before the end of the year. Meanwhile, the company is expanding its retail presence by bringing the Oura Ring 5 to 1,000 Ulta Beauty locations beginning on 22 November. While the wearable is not classified as a medical device and faces a class action in California over sleep stage estimations, surveyed members using Counsel report that ring data helps improve their care.
Frequently asked questions
Oura is buying Counsel Health for $625 million in cash, according to The Next Web.
The deal puts Counsel's medical AI and live doctors inside the Oura app, allowing members to chat with an AI and consult a physician.
Oura expects to close the purchase before the end of the year.
Oura's preliminary and unaudited full-year revenue reached about $1.75 billion, which is up 92%.
The Oura Ring 5 goes on sale in 1,000 Ulta Beauty stores starting on 22 November, marking the first health wearable the beauty chain will carry.
Based on reporting by The Next Web. Read the original article
