OpenAI is rolling out verified Business agents in ChatGPT to help users with comparison shopping and brand interactions, according to The Verge. The feature launches in beta as part of a new suite of business tools available first to eligible online service and e-commerce companies in the United States.
Key takeaways
- OpenAI is launching ChatGPT Business agents in beta for US companies.
- Users can chat directly with verified brand representatives to compare products.
- Companies can verify their identity through a new tool called Business Hub.
- Chats with agents are clearly labeled and kept separate from standard chats.
What are ChatGPT Business agents?
The Verge reports that users can trigger a conversation with these agents when a participating brand appears inside a ChatGPT response. While talking to an agent, shoppers can ask follow-up questions to understand the differences between multiple products. Brands can set specific instructions and provide background context so the agent knows how to answer customer queries accurately.
How does the OpenAI business Hub work?
Companies can claim their organization and earn verification through a feature called Business Hub, which ensures users know they are speaking to a real brand representative. According to The Verge, VP of monetization Benji Shomair stated that OpenAI is not sharing specific verification details because methods vary by business. The hub also grants companies access to analytics, including mentions in responses and top discovery topics.
What it means for online businesses
This rollout opens up direct communication lines between brands and consumers within the AI platform. OpenAI notes in a blog post that this release represents an initial step toward bringing companies deeper into the chatbot experience. Businesses gain new avenues to participate and grow while helping shoppers make informed decisions through dedicated chat sessions.
Frequently asked questions
Business agents are custom virtual representatives created by brands that allow users to chat with them inside ChatGPT for tasks like comparison shopping and product questions.
The feature is launching in beta first for eligible e-commerce and online service businesses based in the United States.
Companies can claim their organization and get verified through a feature called Business Hub, and all chats with agents will be clearly labeled.
Businesses can view insights such as mentions in ChatGPT responses and top discovery topics where their company pops up.
VP of monetization Benji Shomair stated that OpenAI is not sharing specific verification details because different businesses require different verification methods.
Based on reporting by The Verge. Read the original article
