Meta's Muse app crossed 10 million US downloads in just 40 days after launch, becoming the 12th app ever to hit this milestone since Sensor Tower started tracking in October 2015. 9to5Mac reports that the new tool is also beating rivals in user retention.
Key takeaways
- Muse became the 12th app to reach 10 million US downloads within 40 days.
- ChatGPT, Grok, and Claude reached 3.7 million, 500,000, and 200,000 US downloads in the same timeframe.
- US users are returning to Meta's tool at a 30% rate after 7 days and 23% after 14 days.
- Meta spent heavily on advertising, with the tool making up 39% of its US ad spend this month.
How fast did the Muse app grow compared to rivals?
According to 9to5Mac, Meta's tool reached the 10 million milestone much faster than competing AI platforms. Sensor Tower data shows that ChatGPT, Grok, and Claude only reached 3.7 million, 500,000, and 200,000 US downloads during their first 40 days on the market.
Out of the apps that hit this 10 million mark within 40 days, nine were mobile games. The most recent app to achieve this feat was Meta's Threads back in July 2023, based on the sensor Tower report.
What are the latest Meta app downloads and retention stats?
US users are returning to Meta's tool at higher rates than competitors, averaging a 30% retention rate after 7 days and a 23% retention rate after 14 days. 9to5Mac notes that ChatGPT, Claude, and Grok averaged a 19% retention rate at 7 days and 16% at 14 days.
Meta has pushed heavy ad spending to drive this growth. The product accounted for 39% of Meta's advertising spend in the US so far this month, rising from 23% in September, according to 9to5Mac.
What happens next?
Privacy concerns have surfaced after security researchers found that shared conversations could expose personal and business data. Meta suspended the sharing feature to investigate the issue. Even with these hurdles, user metrics remain strong, though future growth may depend on how quickly safety fixes roll out.
Frequently asked questions
According to 9to5Mac, Meta's Muse app surpassed 10 million US downloads in its first 40 days.
Muse averages a 30% retention rate after 7 days and 23% after 14 days, outpacing ChatGPT, Claude, and Grok.
Security researchers discovered that shared conversations could expose sensitive personal and business information, prompting Meta to suspend the sharing feature.
The app accounted for 39% of Meta's US advertising spend so far this month, up from 23% in September.
Sensor Tower notes that nine of the apps reaching this milestone were mobile games, while Meta's Threads achieved the feat in July 2023.
Based on reporting by 9to5Mac. Read the original article
