Google announced on October 29, 2026, according to Search Engine Roundtable, that developers can now build apps for Google Search and Gemini. The company launched a preview of the Connected Apps Platform, which serves as a unified way for developers to bring their capabilities directly into Gemini and Search.
Key takeaways
- Google launched the preview of its Connected Apps Platform for Search and Gemini.
- Developers can build once to reach users across both Search and Gemini.
- More than 50 Connected Apps are already live in areas like productivity and health.
- Searchers must manually add apps to their personalized Google Search settings to see them.
How does the Connected Apps Platform work?
Search Engine Roundtable reports that developers integrate with a cloud-hosted MCP server or Android MCP using AppFunctions APIs. After integration, teams use the Google Connected Console to register, test, and submit their applications. Before review, creators choose whether the app goes live in Search, the Gemini app, or both.
Once an app goes live, developers can track traffic, latency, and error rates. They also keep control of their brand identity through verified logos and authenticated accounts. However, just building an app does not guarantee visibility because searchers need to add it to their personalized Google Search settings.
Google search apps expansion and partner integrations
Google has already added more than 50 Connected Apps across Search and Gemini in fields such as productivity, event ticketing, health, and fitness. Integrations with partners including Adobe, Experian, Localiza, and Peloton are already live for users in Gemini. Google stated that these apps will come to Search in the coming weeks.
Marie Haynes called the release something even bigger for search marketers, noting that businesses will be found on Search if they help people and their agents get things done. John Mueller from Google also shared on LinkedIn that the mix of a standardized interface and MCP with Search opens up many possibilities.
What it means for app developers
Developers now have a unified path to reach high-intent users across two major Google interfaces through a single build process. With partners like Adobe and Peloton already participating, the ecosystem is moving quickly. Creators who adopt these tools early can position their functionalities directly inside user workflows on both Search and the Gemini app.
Frequently asked questions
It is a unified platform launched in preview by Google that allows app developers to bring their capabilities directly into Google Search and the Gemini app.
Developers integrate with a cloud-hosted MCP server or Android MCP using the AppFunctions APIs, and then register, test, and submit via the Google Connected Console.
No, just because an app is made does not mean searchers will see it. Users must add the app to their personalized Google Search settings.
Integrations with partners such as Adobe, Experian, Localiza, and Peloton are live for users in Gemini, with deployment to Search coming in the following weeks.
Google has added more than 50 Connected Apps between Search and Gemini in areas ranging from productivity and event ticketing to health and fitness.
Based on reporting by Search Engine Roundtable. Read the original article
