Google Search Product VP Robby Stein announced on Wednesday that Google AI Mode now allows home service businesses in the United States to accept bookings and quote requests through partner platforms. Search Engine Journal reports that this update connects users directly with marketplaces like Angi and Thumbtack along with field service software providers such as Housecall Pro and Jobber.
Key takeaways
- Google AI Mode now features direct booking and quote links for home service providers in the U.S.
- Partner platforms include Jobber, Housecall Pro, Angi, and Thumbtack, with ServiceTitan coming soon.
- Jobber requires an active paid subscription, matching addresses, and a connected Google Business Profile.
- Housecall Pro automatically enrolls users without requiring a Google Business Profile, though the integration is coming soon.
How can home service businesses use Google AI Mode?
Plumbers, cleaning companies, and handymen can connect through their existing marketplace or field service software accounts. Search Engine Journal reports that Jobber announced eligible U.S. customers can take requests now with no lead fees. Jobber requires businesses to have an active and paid subscription, a full address listed, and a Google Business Profile connected at the same location. Businesses must also assign a request or booking form to Google.
Housecall Pro states that all of its users will appear in AI mode at no additional charge, with requests sent straight to the professional's account inbox. According to its partner page, Housecall Pro does not require a Google Business Profile for professionals to show up, and time slots pull directly from the user's calendar.
What to know about Angi and Thumbtack integrations
Homeowners who pick an Angi professional appearing in AI mode will go directly to that pro's Angi profile to get details and make a quote request. Thumbtack also appears on Stein's partner list, though Search Engine Journal notes that Thumbtack did not release an AI mode plan via press releases as of November 4. Jobber CEO Sam Pillar explained that his company wants to help professionals appear in AI search while keeping ownership of their customer relationships.
Why it matters for local service providers
Local businesses must look closely at their chosen software platform because requirements for appearing in AI search vary. Unlike Google's own Local Services Ads which charge advertisers for booking request leads, Jobber and Housecall Pro offer these bookings without lead fees. Service providers need to check their platform settings, review their address details, and ensure their profiles are properly aligned to make the most of these new search capabilities.
Frequently asked questions
Google AI Mode is allowing home service businesses to accept bookings and quote requests directly through partner platforms such as Angi, Thumbtack, Housecall Pro, and Jobber in the United States.
No, Jobber says its eligible U.S. customers can take requests through AI Mode with no lead fees associated with those bookings.
Businesses must have an active and paid Jobber subscription, a full address listed in Jobber, a Google Business Profile connected at the same location, and an assigned booking form.
No, according to Housecall Pro's partner page, a Google Business Profile is not required for a professional to show up in AI Mode.
Google Search Product VP Robby Stein made the announcement on X on Wednesday, stating that the product is available now in the U.S.
Based on reporting by Search Engine Journal. Read the original article
