OpenAI announced a series of ChatGPT Ads updates late Friday, according to Search Engine Roundtable. The new changes bring visual ad formats, a redesigned conversions page, weekly performance emails, expanded measurement partners, and a direct bug reporting system for advertisers using the platform.
Key takeaways
- OpenAI launched ChatGPT Ads updates on late Friday.
- New visual options include wider cards, larger desktop images, and full-width mobile images.
- Advertisers now receive weekly performance emails summarizing account activity.
- The Ads Manager tool includes a new feedback menu for bugs and suggestions.
What are the new ChatGPT Ads updates?
Search Engine Roundtable reports that OpenAI introduced several fresh features to its advertising platform. The rollout brings new visual ad formats, featuring wider cards alongside larger images on desktop computers. Mobile users will see more prominent, full-width images. OpenAI also stated that a multi-image visual format will arrive soon.
These tests use existing campaigns and creative, requiring no action from advertisers. Alongside the visual changes, OpenAI redesigned its conversions page. Advertisers can now view conversion activity and event quality recommendations at a glance inside Ads Manager. An overview stays visible across conversion tabs, showing event volume, trends, active campaign shares, and diagnostics warnings.
What about performance and measurement tools?
Active campaign managers now receive weekly performance emails. These messages include account summaries, week-over-week changes, and direct links to full results in Ads Manager. Also, OpenAI expanded its measurement ecosystem. New measurement partners include Northbeam, DV Rockerbox, and INCRMNTAL. Mobile measurement partners now feature Kochava, Tenjin, and Airbridge.
Why it matters
Advertisers managing campaigns on the platform will notice immediate workflow shifts. The addition of weekly performance summaries helps teams track account metrics without constantly logging into dashboards. Meanwhile, the new feedback system allows users to report bugs or submit product suggestions directly from the bottom left corner of the Ads Manager account menu.
Frequently asked questions
OpenAI announced new visual ad formats, a redesigned conversions page, weekly performance emails, expanded measurement partners, and a direct bug reporting and product feedback system.
No action is required from advertisers because these tests use existing campaigns and creative assets.
The weekly emails include an account performance summary, week-over-week changes, and a link to view full results in Ads Manager.
OpenAI added measurement partners Northbeam, DV Rockerbox, and INCRMNTAL, along with mobile measurement partners Kochava, Tenjin, and Airbridge.
Advertisers can select bug reports or product feedback from the Ads Manager account menu located in the bottom left corner.
Based on reporting by Search Engine Roundtable. Read the original article
