OpenAI has officially rolled out its new visual ad format inside ChatGPT, displaying sponsored content while the AI generates images live for users. Search Engine Roundtable reports that this rollout follows an initial announcement made a month ago about bringing ChatGPT ads to the platform during image creation.
Key takeaways
- OpenAI launched a new visual ad format in ChatGPT to show ads during image generation.
- The advertisements appear with the headline noting that an ad is running while the image is created.
- Sponsored messages automatically vanish once the image generation process finishes.
- Juozas Kaziukėnas spotted the live ads on X after previously sharing news about the ChatGPT business hub.
How do ChatGPT ads work during image generation?
When users ask the AI to make a picture, the system displays a sponsored message right on the screen. Search Engine Roundtable reports that the banner arrives with the specific headline, "Here's an ad while we create your image." Once the visual creation finishes, the ad disappears entirely from the interface.
Juozas Kaziukėnas pointed out this live rollout on X, noting that he started seeing the promotional spots on November 10, 2026. He also mentioned that his particular conversation had no connection to dogs or pet food, which indicates how the system targets or places these promotions.
What to know about the visual ad format
Juozas Kaziukėnas previously spotted a new ChatGPT business hub as well as other advertising features before OpenAI officially released them. This history of early tracking gives context to how quickly the new visual ad format went from an announcement to live user screens.
What this means for users
People using the AI tool to create pictures will now encounter temporary sponsored content during the waiting period. Because the promotional banners vanish the moment the image is ready, the core utility remains intact while introducing commercial monetization directly into the creative workflow.
Frequently asked questions
OpenAI announced the new visual ad format for ChatGPT a month before it went live on November 10, 2026.
The ads display with the headline "Here's an ad while we create your image."
No, once the image is created, the ad disappears from the screen.
Juozas Kaziukėnas spotted the live ads on X and shared screenshots and observations about them.
Juozas Kaziukėnas noted that his conversation had nothing to do with dogs or pet food when he saw the ad.
Based on reporting by Search Engine Roundtable. Read the original article
