Search Engine Roundtable reports that OpenAI is rolling out a new ad format for certain ChatGPT ads that features a dotted underline, an upward arrow, and a learn more link. Observers also spotted some of these promotional units being served through Amazon DSP.
Key takeaways
- OpenAI is testing a fresh layout for text-based promotional units inside its AI assistant.
- The spotted design includes a dotted underline alongside an upward arrow next to the clickable text.
- Screenshots shared online show that the specific link does not appear on every single promotional unit.
- Some of these units appear to run through Amazon DSP based on click-tracking server paths.
What is the new chatgpt ad format?
Bordie Clark first spotted the design changes and posted screenshots on X and on SERP Alert. He stated that ChatGPT is now experimenting with a new ad format that features a learn more link with an arrow within text-based ads. Within this new design, the text also features a dotted underline.
The specific link does not show up on all promotional units. Users browsing the interface will only spot the dotted underline and arrow on certain units while interacting with the AI chat system.
How does Amazon DSP fit in?
Juozas Kaziukėnas posted on LinkedIn that some of these units are served by Amazon DSP. He noticed this because the click target URL routes through Amazon's click-tracking server.
There is barely any detail on how this integration works, and no other advertisers are seen using it yet. Experts suggest that Amazon will not run standard Amazon ad formats inside the AI chat interface. Instead, advertisers buy placements through the demand-side platform for targeting while creative control remains the same as regular units.
Why it matters
Marketers and digital strategists tracking the monetization of AI chat platforms need to watch these early trials closely. Since technical details regarding the Amazon partnership remain scarce, brands must wait for clearer guidelines on how DSP targeting will work alongside AI chat interfaces moving forward.
Frequently asked questions
The new design features a learn more link with an upward arrow and a dotted underline inside text-based promotional units.
Bordie Clark spotted the new design and posted screenshots on X and on SERP Alert.
No, the learn more link does not show on all promotional units according to observations.
Some ChatGPT ads are served through Amazon DSP, which is evident because click target URLs route through Amazon's click-tracking server.
Juozas Kaziukėnas posted on LinkedIn that he saw promotional units being served by Amazon DSP.
Based on reporting by Search Engine Roundtable. Read the original article
