Apple earned $57.58 billion in iPhone revenue during its fourth-quarter earnings report released on Monday, setting an iPhone sales record even though the company did not release a standard model during its latest refresh, according to The Verge.
Key takeaways
- Apple posted $57.58 billion in iPhone revenue, marking a 17 percent jump year over year.
- The company launched the iPhone 18 Pro and Pro Max in September while raising prices on older models.
- Overall revenue grew 12 percent to reach $114.5 billion for the quarter.
- Mac revenue grew 24 percent, while iPad revenue dropped 10 percent.
How did Apple set an iPhone sales record without a standard model?
The Verge reports that the revenue increase follows the September launch of the iPhone 18 lineup, which included higher-priced Pro and Pro Max models alongside price hikes for older devices. Apple also introduced its first folding phone, the iPhone Duo, though those preorders did not factor into this earnings report. CEO John Ternus noted in a CNBC interview that the company faced rising memory costs and supply chain constraints, which influenced the product pricing adjustments.
What were the results in other divisions?
Total apple revenue rose 12 percent to $114.5 billion. The Mac business grew 24 percent to $10.79 billion, and the services division reached $31.57 billion. Meanwhile, iPad revenue fell 10 percent year over year down to $6.23 billion. Apple also expanded into the smart home market with a display and security devices built with LG and Schneider Electric, alongside a new touchscreen MacBook Pro.
What this means for Apple hardware
The record figures show that buyers are willing to pay higher prices for premium hardware even when component costs and supply chain limits push prices up. With new smart home gear, touchscreen MacBooks, and foldable devices entering the mix, Apple is testing fresh product categories while navigating ongoing manufacturing hurdles.
Frequently asked questions
Yes, Apple reported a record-breaking quarter for iPhone sales with $57.58 billion in revenue, according to The Verge.
The revenue jump followed the launch of the iPhone 18 Pro and Pro Max models in September, alongside price increases across older models.
No, preorder sales for the iPhone Duo were not included in this fourth-quarter earnings report.
Mac revenue grew 24 percent to $10.79 billion, while iPad revenue declined 10 percent year over year to $6.23 billion.
John Ternus stated that the company saw higher memory costs compared to the June quarter, which were partly offset by inventory benefits and lower non-memory component costs.
Based on reporting by The Verge. Read the original article
